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What Is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.


Our annual research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.

Specifically, there are three key reasons and benefits for enterprises that use content marketing:

  1. Increased Sales
  2. Cost Savings.
  3. Better Customers who have more loyalty

Marketing is impossible without great content-         

  1. Social media marketing: Content marketing strategy comes before your social media strategy.
  2. SEO: Search engines reward businesses that publish quality, consistent content.
  3. PR: Successful PR strategies address issues readers care about, not their business.
  4. PPC: For PPC to work, you need great content behind it.
  5. Inbound marketing: Content is key to driving inbound traffic and leads.
  6. Content strategy: Content strategy is part of most content marketing strategies.




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