In this day and age, with the growing popularity of the Internet and technological advancement, is it much quicker and easier to buy and sell online now than ever. Internet users are no longer limited to sitting at desktop computers in order to do research or send emails. People are now using their laptops, tablets and even mobile phones to do more things including making purchases and even selling products via the Internet. People can now enjoy shopping and even running their own business from the comfort of their own homes!
Global Market- An e-commerce website will give you the opportunity to reach out and offer your products and services to customers around the world, regardless of the distance and time zone. 2 Open All Hours Customers will enjoy the round-the-clock convenience of being able to purchase what they want and when they want it, and you won't lose out on sales with an online shop that is open 24 hours a day, 7 days a week, compared to regular store hours.
Broaden Your Brand- Diversify your product range and increase sales with intangible goods like eBooks that can be sold on your online store. Customers can also place orders for personalized items which make it easy to provide all the necessary information to suit their requirements.
Higher Conversion Rate- Potential buyers are more likely to make purchases when they can place their order instantly, rather than waiting for a regular store to open.
Marketing Through Social Media & Search Engines- With good search engine optimization, your website will appear in the top results of search engines such as Google. Also, social media websites like Facebook and Twitter will provide you with a platform to build trust with your customers through reviews and ratings, as well as keeping them informed with regular posts about your products and offers.
Less Overheads- It is without a doubt, much cheaper and easier to sell your products and services on an e-commerce platform as online business owners do not have to take into consideration the high expenses of shop rental, security measures, utility bills and a large team of staff.
Personalization- You can use your website to connect with your customers by providing a personalized service, such as order tracking, delivery confirmations and product recommendations based on their order history.